Email Rules

Use subscribed contacts who asked to receive your news or who you may lawfully email under the rules applying to you and them. Keep a record of when and how permission was obtained. Do not use purchased, scraped, guessed, rented or third-party lists without valid, transferable permission.

Imports must preserve Mailchimp or source-system statuses. Never relabel an unsubscribed, cleaned, bounced or complained address as subscribed merely to send to it. A person who previously unsubscribed may be re-added only after that same person deliberately confirms fresh express consent. Record when and how they confirmed. Artist edits, imports, notes or retries do not replace that confirmation.

Use an accurate From name, verified sending domain, working reply-to address, studio or business name and valid postal address. Subject lines and content must not be deceptive.

Every live marketing email includes an unsubscribe link. Do not remove, hide or interfere with it. Keep an unsubscribed address suppressed and excluded from future campaigns until that same person deliberately confirms fresh express consent. Hard bounces and spam complaints remain suppressed for that artist account and cannot be cleared through re-consent.

Send yourself a test, check artwork, names, links and the footer, and use a small test segment before a large campaign. Respect plan and daily safety limits. High bounce, complaint or unsubscribe rates may cause a campaign or account to be paused while the list is reviewed.

ArtBFF may reject a list, stop a campaign or suspend email access to prevent harm, comply with law or meet provider requirements. Questions about these rules can be sent to support@artbff.com.